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< Back to News HomeBBDO Worldwide Wins the Big Won Report;
Caps Year of Creative Domination
- Just Released Big Won 2008 Survey Ranks BBDO the Most Awarded Agency Network in the World Across Every Marketing Communications Discipline for 2nd Year in a Row
- Seven BBDO Agencies Ranked #1 in Their Respective Countries
- Four BBDO-Created Campaigns Rated the Most Awarded in the World in Their Categories
- Completes Trifecta: Cannes, Gunn Report and Big Won
NEW YORK, JANUARY 15, 2009 – Results of this year’s Big Won report, which summarizes the world’s best marketing communications across all media and disciplines, left no doubt which agency network produced the most awarded work in the world this past year.
For the second year in a row, BBDO was the most awarded agency network in the world based on both the quantity and quality of awards won. BBDO beat its nearest competitor by more than 600 points. Seven different BBDO agencies were ranked the most awarded individual agencies in their respective countries, led by BBDO New York, which was by a factor of two, the single most awarded agency in the world.
In addition to BBDO New York, AMV BBDO was ranked #1 in the UK; Almap BBDO was #1 in Brazil; Colenso BBDO was #1 in New Zealand; Pages BBDO was #1 in Dominican Republic; BBDO Chile was #1 in Chile; and Mark BBDO was #1 in the Czech Republic.
Campaigns created by BBDO were the most decorated in the world in four different categories: All Media combined, Digital, Alternative & Innovative Media; and Posters. Work included the multimedia HBO "Voyeur" campaign created by BBDO New York, which was the most awarded piece of advertising in the world in 2008, as well as the most awarded digital campaign; BBC’s "Cables" effort, also created by BBDO New York, which won for Alternative & Innovative Media; and work for Deadline Couriers from Colenso BBDO in New Zealand, which was the most awarded poster campaign in the world.
As Patrick Collister, founder and author of The Big Won, wrote, "The big winners in 2008 are not so much ideas which are integrated, as ideas which transcend media."
"Our goal is to create and deliver the world’s most compelling commercial content – 'The Work, The Work, The Work,'" said Andrew Robertson, President and CEO, BBDO Worldwide. "Because that's how we multiply the value of the investments our clients make in it. This report is the best benchmark we have for how we are doing."
It was a year of total creative domination by BBDO Worldwide overall, and BBDO New York in particular. In addition to topping The Big Won, BBDO Worldwide also finished #1 in The Gunn Report, which ranks agencies based on the most important creative award shows in the world; and was the most awarded network in the world at the International Advertising Festival at Cannes. Within each of these performances, BBDO New York was the single most awarded agency in the world.
Further details can be found at www.thebigwon.com.
BBDO’s mantra is "The Work. The Work. The Work." Sixteen thousand people in 287 offices in 79 countries work day by day, job by job, client by client, to create and deliver the world’s most compelling commercial content.
BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.