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Krispy Kreme Doughnuts Chooses BBDO Guerrero

For Immediate Release - 18 February, 2009

WINSTON-SALEM, NC. 18 FEBRUARY, 2009 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) announced today that it has appointed BBDO Guerrero to partner on the development of integrated product, promotional and brand-building efforts for its growing international store operations. The relationship will see BBDO Guerrero working with Krispy Kreme on global projects developed for markets in Asia-Pacific, Latin America, Europe and the Middle East.

Jim Rogers, Vice President of International Marketing for Krispy Kreme Doughnut Corporation, said, "BBDO Guerrero has demonstrated to us that they have the strategic and creative expertise necessary to help continue building the Krispy Kreme brand internationally. We are looking forward to a successful working relationship."

Paul Roebuck, Chief Executive of BBDO Guerrero commented, "Krispy Kreme is a truly iconic and globally respected brand and we are honored to be working with them on the expansion and growth of their international business."

About Krispy Kreme - Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 520 locations around the world. Visit us at http://www.KrispyKreme.com.

BBDO Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.