In the News
< Back to News HomeViral Campaign Taps Overseas Support For Philippine National Red Cross
MANILA, PHILIPPINES, 12th October 2009. BBDO Guerrero / Proximity Philippines, together with production partner Filmex have completed a series of three videos for the Disaster Relief campaign of the Philippine National Red Cross. The first of these entitled 'Optimism" was launched just a week after the devastating Tropical Storm Ketsana/Ondoy hit The Philippines on 26 September.
The second and third of these were released as the situation developed - with some areas remaining flooded and others now mired deep in mud. The country was also hit by a second and equally devastating Tropical Storm, Parma, during this period. The videos are designed to raise awareness and funds - particularly overseas - and to maintain focus on the situation at home. So far the videos have been used in fund-raising events with overseas Filipino groups in the US, South Africa and South East Asia.
Red Cross Governor Dennis Mendiola commented: "The two Storms have killed 600 and displaced over 800,000. As of October 8, donations have reached P61 million (US$1.3million) purely via online media. And thanks to virals such as these, as well as the huge awareness generated on social networks, we hope to continue to tap into the support of Filipinos and others around the world in our urgent efforts to reach help those affected by the Storms and their aftermath."
The virals can be seen here:
http://www.youtube.com/watch?v=45pyxBQJRL8
http://www.youtube.com/watch?v=Vi3e_nC2axY
http://www.youtube.com/watch?v=BycH_RuhYmY
NOTES TO EDITOR:
BBDO Guerrero / Proximity Philippines (www.bbdoguerrero.com) is a network office of Proximity / BBDO Asia Pacific, part of BBDO Worldwide and a member of Omnicom Group Inc., a global advertising, marketing and corporate communications company. BBDO Guerrero / Proximity Philippines is one of Asia Pacific's most highly regarded creative Agencies, and maintains a Client portfolio that includes Pepsi, Johnson & Johnson, Fonterra, Mitsubishi Motors, Pizza Hut, Emperador Distillers, Bayer Consumer Healthcare, Ayala Land, Bayan Telecommunications, Wrigley and MARS. BBDO Guerrero / Proximity Philippines is currently the Philippine 4As Agency of the Year, Philippine Ad Congress Agency of the Year and Campaign Brief Asia Philippines Agency of the Year. In 2008 BBDO / Proximity Asia Pacific was named as MEDIA Asia Pacific Regional Creative Agency of the Year and BBDO / Proximity Worldwide has been named the winner of The Gunn Report as the most awarded agency in the world for the three years in a in a row. In 2007, 2008 & 2009 BBDO / Proximity Worldwide was also named "Network of the Year" at the International Advertising Festival at Cannes.
Reprinted with permission