TOP NEWS
Campaign Chemistry: BBDO Worldwide’s Nancy Reyes and Chris Beresford-Hill
BBDO’s leadership duo reveals why the future of advertising isn’t just about making ads.
Stephen de Wolf: “Great Briefs Don’t Just Inspire Creativity, They Protect It”
Clemenger BBDO Australia’s chief creative officer talks to LBB’s Paul Monan about staying honest, pairing sharp thinking with cultural insight, and the proliferation of long-form content
As holdcos restructure, BBDO reframes client relationships
In the midst of scale and promises of AI-enabled tech efficiencies, BBDO is repositioning itself to court clients more proactively. The Omnicom-backed creative agency this month revamped what traditional account leadership looks like, hiring Daale Carter, formerly president of Energy BBDO, into the newly created global chief client experience officer role at BBDO.
Pepsi needles Coke in Super Bowl ad starring polar bears—behind the strategy
Pepsi is poking the bear again. A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it.
Pepsi Lures Coca-Cola’s Popular Polar Bears to Super Bowl in Soda-Wars Surprise
Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business.
Why Budweiser’s ‘American Icons’ Will Be The Most Popular Super Bowl Commercial In 2026
Super Bowl commercials draw 14% of viewers, prompting advertisers like Anheuser-Busch to pay $8M for 30 seconds. AB's Budweiser "American Icons" ad, celebrating its 150th anniversary, features Clydesdales and an eagle, aiming for unity and nostalgia. Experts predict it will be a fan favorite, creating a goodwill halo for the brand.